Charlotte's AS Media Blog

What Kind of Media Institution Might Distribute your Media Product and Why?

An institution is a society or organization that has been founded for a religious, educational, social, or something of a similar purpose. There are a variety of key media magazine institutions in the UK, such as: IPC Media (leading consumer magazine and digital publishers) who publish magazines such as Now and LOOK, Emap-who were later split and sold and H Bauer who are one of the largest publishing companies in Europe (they have over 300 magazines in 15 different countries).

http://www.bauer.co.uk/
http://www.emap.com/
http://www.ipcmedia.com/

I think that the BBC media institution would be an appropriate institution to distribute my magazine because they also publish ‘Top of The Pops’ music magazine which targets a similar social group to mine and it is the same genre as my magazine. I think it would also be beneficial as the BBC are broadly popular and are well known; many young people are aware of the BBC and read/watch their shows and magazines. Therefore my magazine could also be beneficial to them as it will attract younger people to their institution

. BBC

This consumer also has radio stations; Radio 1 targets an audience similar to my age range. This would benefit my magazine as music would be played on that station that would be reflected in my magazine.

I chose this institution over the others, due to it being more recogisable and mainstream. It would target a larger audience and the BBC is better known by people.

My magazine could be extended into different areas of the media, such as: having an online website which could include more content such as track playlists which could be played aloud. Also it could provide a basis for a new radio station or radio show, blog or maybe even a live television show. It could also be related to a countdown on music channels for digital or sky viewers.

Here are some statistics for people who view the BBC online: